eMarketology = The science of eMarketing

Conversion Optimization

Conversion Optimization:

• Browser Compatibility  We will check your site for compatibility with different browsers and make the changes necessary to optimize user experience. Adutopia doesn’t stop at pointing out the problem, we will create the proper pages for these users and incorporate them into your site's infrastructure.
• Dead Links – This is an often overlooked part of your site's functionality. By checking all your links on a regular basis, you decrease the chance of losing visitors. Adutopia goes through all your links to insure that they are functioning as they should be.
• Content Creation/Correction –Is your site marketable? Part of Adutopia’s Conversion Optimization process is going through your written content to insure that people who read your Web pages  are getting the info necessary to purchase your product.
• Log Files Analysis -- Adutopia’s online marketing specialist do extensive research through your log files to determine where people exit your site and then investigate why.
• Surveys – Adutopia’s online marketing specialists contact successful users of the site as well as launch an exit poll to ask why a visitor is leaving the site.
• Focus groups – Adutopia utilizes world wide webmaster boards to promote, network and garner feedback relating to your site’s functionality and overall appeal.
• Competitor Analysis-- Adutopia can view the surfing habits and conversions of your competitors. By analyzing what they do right and wrong, our online marketing specialists can make adjustments that have a significant effect on the bottom line

Is your site producing to its maximum potential? Have Adutopia’s team of experts analyze your site and find out how to see immediate improvements in retention and conversion.

 

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