eMarketology = The science of eMarketing

Search Engine Marketing

  Online search is the most widely used method of drawing visitors to a Website. As a result, competition is tight at the top of the search engines. Adutopia's Search Engine Marketing solutions are designed to get the client's Website noticed when potential buyers are searching on the major search engines for the products and services they have to offer. We achieve this by targeting the major search engines and directories in order to drive pre-qualified prospects to the client's site - the specific audiences that are looking for the client's products and/or services.

Search Engine Optimization:

Each of the major relevancy-based search engines uses a unique algorithm or formula to determine a Website's relevance to keyword queries. These relevance requirements are ever-changing. New positioning challenges arise on a weekly basis. Combine all these factors, and achieving and maintaining high rankings on the major search engines is a complex task

As a frontrunner in the industry with a proven track record in search engine optimization, Adutopia will streamline your Website to ensure that it achieves and maintains high position for your keywords in the Internet's leading search engines and directories (Google, Inktomi, Yahoo, AOL, MSN, etc.).

 

Pay Per Click Bid Management:

Bidding for keywords on the Internet's leading PPC search engines such as Overture and Google is an intrinsic component of building and maintaining a successful search engine marketing campaign. Adutopia’s Pay Per Click Bid Management system is designed around ensuring your success on the PPC search engines. Keyword analysis, bid gap detection and manipulation, and ROI tracking is just part of the paid listing consulting you’ll receive.

Adutopia's PPC Bid Management system is the only system to fully automate the functions of search engine campaign management. The core of our system is it's ability to accurately track orders or actions generated on our client's sites and use that data to make decisions. Those decisions are not only based on real-time data, but also on past behavior. This powerful combination of real-time and historical data allows our system to make adjustments to bid prices to maximize the desired effect for each keyword while maintaining the desired customer acquisition rate.

Paid Inclusion and Trusted Feed Program:

Adutopia has partnered with some of the industry's leading search providers to enable our clients to take advantage of direct data feeds to the leading search engines. Our optimization process is centered on maintaining a target cost per order or action. Once given a target CPA/CPO, our system makes sure you will get you the most orders possible from the entire directory and "paid inclusion" search engine space at or below your target cost.

Adutopia employs proprietary editing software and human editors to make sure both directory submissions and our XML feeds are proper and relevant. This advanced editing function guarantees that once our client's listing(s) are accepted, the engines relevancy algorithm will assign it a high ranking.

 

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